It’s undeniable that social media is sweeping the world, and changing the way we all do business. It allows instant connections between businesses and consumers, a very advantageous attribute, however, if not used correctly it can cause more harm than good. To help introduce you to social networking and how to use it, over the next few months I will be giving you a tour of popular sites and lending some tips I have acquired in managing the Yosemite Home Décor social networking pages. This week I would like to start with what I personally believe is the most influential, Facebook.
Benefits of Facebook
• Allows you to connect with customers and get to know them
• Provides a venue for customers to review your products/services
• Allows you to share photos
• Instantly connect to all of your fans at once
• When used properly, it can give customers a positive image of your business
• Real-time communication
• Control of information
How to Get Started
My first recommendation is to go to this website: http://www.ehow.com/videos-on_108_use-facebook.html and watch their videos that walk you through the process of signing up for Facebook and becoming familiar with what it can do. Do not create a business page without first becoming familiar with Facebook or you may do more harm to your business than good. Remember, you want to use Facebook as a professional tool for your business.
Once you’re ready to create your business page, log-in to your personal Facebook account, then go to this website: http://www.facebook.com/advertising/#!/advertising/?pages. Read through the four tabs and click “Get Started” when you’re done reading. This will walk you through the process of creating your page. Be sure to upload your company logo as your profile picture and fill out the “Info” section of your page.
Next, let your customers know you’re online! I recommend adding the Facebook logo at the bottom of your website, e-mail signature and any advertising you do. This will help customers you already have find you online so you can start communicating. One option to help find fans and create awareness of your business is to create an ad on Facebook. You are able to name your price and your demographic, just keep in mind that you want your bid to align with the “suggested bid” so that you get a good amount of impressions each day. You decide how much to spend, and who to spend it on – what a deal! You can start your ad by clicking on “Promote with an Ad” under your photo on your business page. It will walk you through the process, step by step.
This is just a quick overview of how to get started on Facebook, so if you have any questions you may contact me directly at Mindy@YosemiteHomeDecor.com and I would be happy to help!
Don’t forget to look for Yosemite Home Décor on Facebook, become a fan and spread the word!
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